How do you feel that work benefits your business or the industry at large? IHRSA does a significant amount of advocacy work to Grow, Promote, and Protect clubs across the country. And as an ILC and Public Policy Committee Member, I’m looking forward to the experiences I will have working to promote and protect the industry. Do whatever you can to perfect your persuasion and communication skills.Īdvocacy has always been in my DNA, I’ve always had an interest in politics, policy, and legislation. You’re seeing it more in the fitness industry now. Sales is perfecting an influential communication style. When I interview people they are scared of the word. Sales is a big part of what drives our business.

If we’re not learning, growing, and expanding, we will get stale and die.Īnd finally, sales is not a four letter word. And get to IHRSA, to shows, and to regional events. You have to get outside your facility and create a group of industry folks to network with. Third, don’t get stuck in your four walls. Better people bring the whole group up to a new level-they will push you up and won’t push you out. Then make sure you surround yourself with people who are better than you and balance your organization. Second, have a realistic view of your own strengths and weaknesses. It makes work more enjoyable and has a huge impact on your bottom line. So, surround yourself with the best people you can. They create the stickiness for our members and create the environment that can make or break your work. I can’t just pick one piece of advice because I have found that there are many strategies that-if implemented correctly-can help a person improve their leadership abilities.įirst, people make the difference! A lot of people talk about new clubs and equipment and that’s important, but what really makes a difference in this business is the people. If you were able to go back in time, what is one piece of leadership advice you would have given your younger self about working in the fitness industry? To me, leadership means being directly involved in influencing public policy initiatives, having access to other operators to learn from and network with, and having the ability to call upon other leaders to help make an impact on the industry. What is the most fulfilling part of being a business leader in the fitness industry?īeing in a leadership position and having the opportunity to be a change agent is so important. He is currently serving his last term as an IHRSA board member and is passionate around the bills IHRSA monitors to grow the industry at large. Steve Capezzone has been an Industry Leadership Council (ILC) member since 2016.

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